Yamaha Blue Square Showrooms Reach 600 Across India In 2026

India Yamaha Motor (IYM) has inaugurated its 600th Blue Square showroom in India, expanding its premium retail network across the country. The company said the network now has a presence across all four regions and supports sales, service and parts operations.

The Blue Square concept was introduced in 2019, following the launch of Yamaha’s ‘The Call of the Blue’ brand campaign in 2018. The outlets are designed around Yamaha’s motorsports heritage and provide dedicated areas for accessories, merchandise and customer interaction.

Yamaha Blue Square Network Reaches 600 Showrooms

According to Yamaha, the 600-outlet network represents expansion across regions while maintaining a common retail format. The company also uses Blue Square outlets for customer engagement activities, including the Blue Streaks community initiative.

Yamaha Motor India Group of Companies chairman Hajime Aota said the expansion is part of the company’s premium retail strategy and is intended to bring its riders together through the Blue Square and Blue Streaks networks.

The company said the outlets function as community hubs in addition to their retail role, with spaces for customers to interact with the brand and other riders.

Blue Square Showrooms Expand Yamaha’s Premium Retail Network

The expanding network supports Yamaha’s motorcycle and scooter portfolio in India. Its Blue Square outlets showcase models including the R-Series, MT-15, AEROX 155, FZ Series, Fascino 125 FI Hybrid and RayZR FI Hybrid range.

Yamaha currently manufactures motorcycles and parts at plants in Surajpur, Uttar Pradesh, and Kanchipuram, Tamil Nadu, for domestic and overseas markets.

Yamaha Blue Square Outlets Showcase Motorcycles And Scooters

Yamaha’s India portfolio listed in the release includes the YZF-R2, XSR155, YZF-R15 V4, YZF-R15S V3, MT-15 V2, FZS-Fi Hybrid, FZS-Fi, FZ Rave, FZ-X Hybrid, FZ-X and AEROX Version S.

The scooter range includes the Fascino 125 FI Hybrid, Ray ZR 125 FI Hybrid and Ray ZR Street Rally 125 FI Hybrid. The company also lists the EC-06 and Aerox E electric scooters, along with the FZ-Blue Flex alternate-fuel vehicle.