Within 45 days of signing an MoU, ReadyAssist’s SpeedForce opens 5 co-branded Workshops with MAK Lubricants
SpeedForce team has plans to open a total of 200 such co-branded workshops within the next twelve months as part of the pilot phase.
SpeedForce, India's largest chain of Multibrand two-wheeler workshops and a subsidiary of ReadyAssist, has opened five co-branded MAKServe workshops across the country. This announcement comes within 45 days of signing the Memorandum of Understanding (MoU) with MAK Lubricants from Bharat Petroleum Corporation (BPCL).
The strategic tie-up between SpeedForce and MAK Lubricants will enable more physical touch points for MAK Lubricant customers. Currently there are 5 workshops opened under this tie-up in Vadodara, Kanpur, Karnal, Prayagraj, Hyderabad and four more openings are planned this month. SpeedForce team has plans to open a total of 200 such co-branded workshops within the next twelve months as part of the pilot phase and create approximately 1,500 indirect job opportunities within the mechanical community over the next 12 months.
Vimal Singh, Founder and CEO, ReadyAssist said, "Within a short span of 45 days, we have successfully transformed our tie-up into tangible progress, and this is just the beginning of our journey together. With the support of MAK Lubricants, we are confident in our ability to redefine the two-wheeler servicing experience in India."
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By Autocar Professional Bureau
20 Jul 2023
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Angitha Suresh