With over 2.7 million units sold since its 2008 debut, the Volvo XC60 overtakes the 240 to become the company’s top-selling vehicle, reflecting evolving consumer preferences for modern, safety-focused SUVs.
25 Jun 2025 | 867 Views | By Sarthak Mahajan
The Volvo XC60 has officially become the highest-selling model in the company's history, surpassing the Volvo 240 with more than 2.7 million units sold globally since its launch in 2008. This development marks a significant shift in consumer preference from traditional estate vehicles to mid-size SUVs.
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The Volvo XC60 has officially become the highest-selling model in the company's history, surpassing the Volvo 240 with more than 2.7 million units sold globally since its launch in 2008. This development marks a significant shift in consumer preference from traditional estate vehicles to mid-size SUVs.
Known for its combination of Scandinavian design, safety features, and everyday practicality, the XC60 has consistently remained a key offering in Volvo’s global portfolio. The SUV was named World Car of the Year in 2018 and continues to be a strong choice among families and urban drivers.
Commenting on the achievement, Susanne Hägglund, Head of Global Offer at Volvo Cars, recalled how the Volvo 240 was once a staple in Swedish households, and how the XC60 now holds that position both in sentiment and sales. Jyoti Malhotra, Managing Director of Volvo Car India, said the XC60's blend of design, safety, and utility makes it especially suitable for Indian families.
Over the years, the XC60 has introduced several safety innovations. City Safety, launched in 2008, was the world’s first standard low-speed automatic emergency braking system. In 2017, the SUV added Oncoming Lane Mitigation, a system that helps steer the vehicle back into its lane if it detects potential oncoming collisions. These technologies have since become widely adopted across the industry.
The XC60’s status as Volvo’s top-selling model underscores a broader market trend toward SUVs, replacing estates as the preferred choice for many families.
In 2024, Volvo Car Group reported a core operating profit of SEK 27 billion and a record revenue of SEK 400.2 billion. Global sales for the year reached 763,389 units.
Founded in 1927, Volvo Cars operates in more than 100 countries and is listed on the Nasdaq Stockholm exchange under the ticker “VOLCAR B.” As of December 2024, it employed approximately 42,600 full-time staff, with its headquarters and key operations based in Gothenburg, Sweden. Production facilities are located in Sweden, Belgium, the United States, and China.
Volvo aims to become a fully electric car manufacturer and reach net-zero greenhouse gas emissions by 2040.