Volvo has announced plans to launch 13 new vehicles globally by 2030, with seven models destined for Western markets and six developed specifically for China. The company says the expansion, which spans electric and hybrid powertrains, marks a shift away from its previous globalised product strategy toward a more regional approach.
Models for Europe, the UK and the United States will be built on Volvo's existing SPA2 and SPA3 platforms, using the company's HuginCore computing architecture. The Western line-up will include new sedans and estates for Europe, alongside a full-size electric SUV for the US market.
The six China-specific models will be developed in closer collaboration with Geely, the Chinese automotive group that acquired Volvo in 2010. Those vehicles will share platforms, components and supply-chain resources with Geely, allowing Volvo to tailor products to local regulatory requirements and consumer preferences.
Volvo is also reconsidering the role of touchscreen controls in its vehicles. The company plans to introduce a greater balance between digital displays and physical buttons, with some functions potentially returning to dedicated controls. Design chief Thomas Ingenlath drew a comparison to Leica cameras, suggesting that physical controls are better suited to frequently used functions. However, the company expects China-market models to retain a more screen-oriented approach, reflecting different consumer expectations in that market.
On the design front, Volvo plans to present a new design language around its centenary in 2027 through a concept vehicle. Ingenlath confirmed that the brand's Ironmark badge and diagonal grille slash will be reinterpreted, though further details have not been disclosed.
The strategy includes a target to raise the proportion of components shared with Geely to 30 percent by 2030, with a goal of achieving 5 percent savings in material costs. Volvo also intends to reduce corporate overheads and improve productivity, with a combined operating profit margin target of above 8 percent.
Volvo said it aims to double its share of the pure-electric vehicle segment while continuing to offer hybrid powertrains for markets where full electrification has been slower to take hold. The company did not specify which markets it considers most likely to sustain hybrid demand over the period.
The company was founded in Gothenburg in 1927 and has been majority-owned by Geely since 2010. It currently sells vehicles in more than 100 markets worldwide.