Volvo Car India has elevated Anuj Somani to Head of Integrated Marketing and Performance. Somani took charge of the new position in September 2026, consolidating his oversight across brand planning, digital campaigns, and performance marketing.
Prior to his current elevation, Somani served as Head of Marketing Operations from April 2025 to August 2026, leading initiatives across brand strategy, retailer marketing, digital channels, and media relations. He originally joined Volvo Car India in October 2021 as Senior Marketing Manager for Brand, before progressing to Senior Marketing Manager for Brand and Retailer Marketing in April 2024.
With over 16 years of experience in the Indian automotive and manufacturing sectors, Somani worked at LIXIL as Leader for Marketing Communications at SATO prior to joining Volvo. His earlier industry tenure includes roles as Manager of Marketing Communications at VE Commercial Vehicles and six years as Brand Manager at Mahindra & Mahindra.