Volkswagen inaugurates two customer touchpoints in Uttar Pradesh
"We have been witnessing a shift in the demand landscape, with Tier 2 and Tier 3 towns contributing 35-40% to our sales," said Ashish Gupta.
Volkswagen Passenger Cars India has inaugurated two new customer touchpoints in Prayagraj and Meerut in Uttar Pradesh, bringing the company's brand presence in states to 14 sales and nine service facilities.
Ashish Gupta, Brand Director of Volkswagen Passenger Cars India said, "We have been witnessing a shift in the demand landscape, with Tier 2 and Tier 3 towns contributing 35-40% to our sales, we are also focusing strongly towards these emerging growth markets."
"Our forward-looking approach acknowledges this shift and aims to leverage the growth potential in these demand clusters," he added.
The Prayagraj touchpoint features a three-car display showcasing the Volkswagen Virtus and Taigun; as well as Tiguan. It is also equipped with a separate workshop that features eight service bays, the press release noted.
The dealership in Meerut operates as a sales-only city store with a four-car display. The Meerut City Store offers Express Service, Volkswagen Assistance and Mobile Support Unit via a separate facility in Moradabad.
RELATED ARTICLES
'Enabling electrification of last-mile mobility has been a key priority for us': Suman Mishra, CEO and MD, Mahindra Last Mile Mobility
At present, Mahindra Last Mile Mobility is India’s top electric three-wheeler manufacturer, with over 1.5 lakh EVs sold ...
Gurpratap Boparai steps down from Mahindra & Mahindra
Boparai played a significant role in divesting Mahindra’s stake in Peugeot Two wheelers in Europe. He also steered Autom...
Tata AutoComp’s ‘Make in India’ push for EVs
As part of their ‘One Tata’ approach to manufacturing electric vehicles, Pune-based Tata AutoComp has played a pivotal r...