Skip to main content

Volkswagen Boss says VW brand no longer financially competitive, need to trim staff and costs: Report

The company had previously said it planned to take advantage of the "demographic curve" to reduce its workforce, having pledged that it would not carry out dismissals until 2029.

Autocar Professional BureauBy Autocar Professional Bureau calendar 28 Nov 2023 Views icon6693 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Volkswagen Boss says VW brand no longer financially competitive, need to trim staff and costs: Report

German auto major Volkswagen's boss Thomas Schaefer has said that high costs and low productivity were making its cars uncompetitive, on account of which it was negotiating a cost cutting scheme at the VW brand with its workers council, Reuters reported. 

The company had previously said it planned to take advantage of the "demographic curve" to reduce its workforce, having pledged that it would not carry out dismissals until 2029, the newswire stated. 

In Monday's meeting, human resources board member Gunnar Kilian said this would be achieved through agreements on partial or early retirement.

However, the bulk of the 10 billion euro savings goal would be achieved through measures other than personnel reduction, Kilian added, with the full details to be defined by the end of the year, Reuters noted. 

"We need to finally be brave and honest enough to throw things overboard that are being duplicated within the company or are simply ballast we don't need for good results," Kilian said. 

RELATED ARTICLES

Weekly News Wrap: CAFE draft, Ather fund raise, JSW MG's new multi-powertrain platform

auther Kiran Murali calendar19 Jul 2026

This week saw key developments across India’s automotive sector, spanning CAFE III regulations, major investments, EV ex...

Ferrari Showcases New Amalfi Spider to Mark India Launch

auther Dev Vadchhedia calendar17 Jul 2026

The V8 2+ spider will be showcased across Mumbai, Delhi and Bengaluru at Ferrari's official dealerships.

ICRA Projects Non-Linear Capex Surge for Automakers Under Stricter CAFE-III Draft

auther Dev Vadchhedia calendar17 Jul 2026

Rating agency estimates a ₹38,000 crore fuel saving potential but warns of margins and pricing pressure for ICE-heavy PV...