VIDA, Powered by Hero, the emerging mobility brand of Hero MotoCorp, is set to expand its operations in the country, as it plans to increase its presence to 100 cities within this calendar year 2023.

The company has already commenced the expansion plan with eight new cities – Pune, Ahmedabad, Nagpur, Nasik, Hyderabad, Chennai, Calicut, and Kochi. VIDA has already been present in Bengaluru, Jaipur, and Delhi.

The expansion plans will be supported through new pricing for the VIDA V1. All new bookings and subsequent sales to customers will be made under the new pricing. The VIDA V1 Plus will now be priced at Rs 1,19,900 and VIDA V1 Pro will now be priced at Rs  1,39,900 (ex-showroom price pan-India, including portable charger and FAME II subsidy). These prices will make the product more accessible to a larger set of customer segments and can accelerate the EV transition in the scooter category.

Prices will vary across the country basis respective state subsidies. For instance, in Gujarat the VIDA V1 Plus and VIDA V1 Pro will be available at an ex-showroom price of Rs. 99,900 and Rs. 119,900 respectively, including state subsidies.

Dr. Swadesh Srivastava, Head – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said: “In line with our vision to democratize green mobility and expedite the growth of the electric vehicle (EV) category, we are set for a rapid expansion of VIDA across the country. We will utilise the existing network strength of Hero MotoCorp to expand operations to 100 cities.”

As part of its digital-first, omnichannel approach, VIDA currently has Experience Centers in Bengaluru and Jaipur and pop-up stores in Delhi. The pre-bookings of the VIDA V1 in the eight new cities have commenced already and deliveries will start soon.