Ultraviolette Cuts Entry Price of X-47 by 40% With Battery Subscription Plan
Indian electric motorcycle maker Ultraviolette has launched a Battery-as-a-Service model in partnership with fintech firm Ecofy, separating the cost of the battery from the vehicle to lower the upfront purchase price.
Bengaluru-based Ultraviolette Automotive launched "Battery Flex" on March 5, 2026, a financing scheme that allows buyers to purchase the X-47 Crossover electric motorcycle starting at ₹1,49,000 — down from ₹2.5 lakh — while paying for the battery separately through a monthly subscription starting at ₹2,499.
The programme is structured as a Battery-as-a-Service (BaaS) arrangement developed in partnership with Ecofy, a non-banking financial company focused on green financing and backed by Eversource Capital. Under the model, customers pay for the motorcycle chassis upfront and finance the battery pack independently. At the end of the subscription term, ownership of the battery is transferred to the customer at no additional charge. The battery pack carries a five-year warranty. Enrolments opened on the same day as the announcement.
Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said the revised pricing brought the X-47 below the cost of comparable internal combustion engine motorcycles. "At ₹2.5 lakh, Ultraviolette was at price parity with similarly powered ICE motorcycles. Now, with a starting price of ₹1.5 lakh, riders gain access to better technology, features, and performance," he said, adding that the monthly subscription cost was lower than average petrol expenditure for most riders.
Niraj Rajmohan, CTO and Co-founder, said the programme extended the company's battery research and development to customers in a more accessible form. "Battery technology sits at the core of every electric vehicle, and at Ultraviolette we have invested years of R&D to ensure our batteries deliver uncompromised performance, safety, and longevity," he said.
Battery-as-a-Service models have gained traction in India's electric two-wheeler segment as manufacturers attempt to address the high upfront cost of EVs, which is largely attributable to the battery pack. By separating the two costs, companies aim to make electric vehicles financially comparable to petrol alternatives at the point of purchase.
Ultraviolette was founded in 2016 and counts Lingotto — a subsidiary of Exor N.V., the investment firm with stakes in Ferrari and Stellantis — Qualcomm Ventures, Zoho Corporation, TVS Motors, TDK Ventures, and Speciale Invest among its backers. The X-47 Crossover is the company's current production model.
Ecofy, Ultraviolette's financing partner for Battery Flex, provides loans for electric two- and three-wheelers, rooftop solar installations, and small businesses, and offers a fully digital application process.
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By Angitha Suresh
05 Mar 2026
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