TVS Motor Company will showcase new models for the European market at the EICMA two-wheeler exhibition in Milan on November 3, 2026, as it expands its sales and distribution network across Europe. The company is returning to the event a year after its debut, with Italian sales having grown 110% over the past year.
Italy, TVS Motor’s first European market, currently has around 100 dealers. The company said its sales growth in the country outpaced overall market growth of approximately 10% during the same period.
TVS Motor is also establishing its own national sales companies in Europe. Following its operations in Italy, the company is preparing to expand its presence in France and Germany, where dealerships are expected to open soon. It already has 25 dealers across Spain and Portugal, while its products are available in Malta. Market entry into Hungary, Greece and Serbia is planned for the coming period.
TVS Motor Appoints Peyman Kargar as CEO
Peyman Kargar, currently President of International Business at TVS Motor, has been appointed Director and Chief Executive Officer, effective January 27, 2027. He will lead the company’s next phase of international expansion.
Kargar said the company had spent the past year developing its European dealer network, aftersales capabilities and customer support infrastructure. TVS Motor plans to use its return to EICMA to present new products for European markets as it continues to build its regional operations.
The company’s European activities are supported by innovation and design capabilities in India, Bologna and the United Kingdom. TVS Motor said it serves 68 million customers across more than 90 countries.