TVS Motor Company partners with Indian Army for All-Women Motorcycle Rally to commemorate Kargil Vijay Diwas

TVS Motor Company in partnership with the Indian Army has flagged off its women motorcycle rally today to commemorate the 24th Kargil Vijay Diwas. The all-women Motorcycle Rally was flagged off by Gen. Manoj Pande, PVSM, AVSM, VSM, ADC Chief of Army Staff and  Archana Pande, Chairperson of the Army Wives Welfare Association, from the National War Memorial, New Delhi.Vimal Sumbly, Head Business – Premium at TVS Motor Company was also present at the occasion. 

The expedition celebrates the indomitable spirit of women of the Indian Army, under the aegis of Headquarters Northern Command, that is behind the Nari Sashaktikaran Women Motorcycle Rally from National War Memorial Delhi to Kargil War Memorial, Dras (Ladakh). The 25 riders will be atop TVS RONIN motorcycle, which is the industry’s first ‘modern-retro’ motorcycle from TVS Motor Company.

Speaking on the association, KN Radhakrishnan, Director and CEO, TVS Motor Company said, “At TVS Motor Company, we believe in supporting initiatives that embody the spirit of patriotism and empowerment, and the collaboration with the Indian Army represents our commitment to nurturing the spirit of adventure and resilience, particularly amongst women riders."

"By joining hands, we aim to provide a platform for women to break stereotypes, conquer new frontiers, and inspire riders with their remarkable journeys. This partnership not only celebrates the bravery and professionalism of our armed forces but also reinforces our belief in the transformative power of riding," he added.

“The Nari Shakti ride not only showcases the courage and determination of these incredible women riders but also pays tribute to the brave women who serve in the Indian Army," added Vimal Sumbly, Head Business – Premium, TVS Motor Company.

The Rally after covering a total distance of approximately 1,000 kms through the plains of Haryana, Punjab and the mountains of Jammu & Kashmir and Ladakh will reach Kargil War Memorial in Dras on July 25/26. The team of riders will celebrate the decisive victory of the armed forces in the Kargil War and pay tribute to the soldiers who made the sacrifice in service to the nation.