Chennai-headquartered TVS Motor Company has launched operations in Italy. The company will introduce a selection of its thermic and electric scooters and motorcycles. TVS Motor, ranked as the world’s fourth-largest two and three-wheeler manufacturer and third in market capitalisation, already markets its products in 80 countries.
TVS Motor Company is expanding its operations in Italy via its branch office, TVS Motor Italia, headed by Giovanni Notarbartolo di Furnari.
Sharad Mohan Mishra, President, Head Group Strategy, at TVS Motor Company, remarked on the company’s Italian launch, saying, “Our move into Italy is a strategic step towards our global ambitions. We are eager to introduce Italian consumers to our vehicles, backed by our strong track record of having over four million global customers last year.”
Speaking on the launch, Giovanni Notarbartolo di Furnari, Director, TVS Motor Italia, said, "In establishing a branch office and by offering a broad suite of products, both thermic and electric, TVS Motor has underlined its confidence and long-term strategy for the Italian market. Our focus will be on two fundamental pillars: product quality and customer satisfaction. It is with a lot of pride that I am undertaking this amazing new adventure with one of the top five two-wheeler manufacturers in the world.”