TVS Motor Company officially launched the Apache RTR 310 in Morocco on March 28, 2026, making it the first African market to receive the motorcycle. The launch event was held in Casablanca and signals the company's broader ambitions on the African continent.

Morocco's two-wheeler industry has seen considerable growth recently, with the 201–350cc premium segment currently representing 6.6% of the total market. Industry projections suggest this could rise to 10% by 2030, making it an increasingly attractive space for international manufacturers.

The Apache RTR 310 is powered by a 312.2cc reverse-inclined DOHC engine producing 35.6 PS and 28.7 Nm of torque. The motorcycle is offered in four variants — Arsenal Black (without quickshifter), Arsenal Black, Fury Yellow, and Sepang Blue — with pricing available through local dealers.

The bike's feature set includes five ride modes, a 5-inch TFT display with Bluetooth connectivity, bidirectional quickshifter, cruise control, and a six-axis IMU-based stability control system covering cornering ABS, traction control, and wheelie control.

Rahul Nayak, Senior Vice President of International Business at TVS Motor Company, described the launch as a strategic milestone, noting Morocco's importance as a gateway to the wider African market. Local distribution is handled by Motorsport Maroc (Hindi Motors).

TVS Motor Company operates across 90 countries and is listed on both the BSE and NSE in India.