TVS HLX series clocks 3 mn global sales

Two-wheelers and three-wheelers company TVS Motor announced that the TVS HLX series has achieved a milestone of 3 million sales across 54 countries. This is the fastest million milestone that the brand has achieved in 17 months, the company claims.

TVS HLX was first launched in 2013. Currently, the portfolio includes TVS HLX Plus, TVS HLX 125, TVS HLX 150, TVS HLX 150 X, TVS HLX 150 DISC, and TVS HLX Gold.

According to the Chennai-based company, through these diverse variants, the brand accomplishes the mobility demands of the market, particularly in rural and semi-urban regions across Africa, Middle East and Latin America. The TVS HLX series has a growing demand as it has been enabling the last-mile connectivity in Africa where it is widely used as a taxi, providing transportation to millions of passengers every day, TVS Motor added.

“This milestone is a reinforcement of our endeavour to continue delighting our customers with superior products that complement with robust customer satisfaction initiatives. This milestone is an acknowledgment of the customers’ preference for our products across geographies. We thank our customers for their continuous support and trust reposed on the brand over the years," K.N. Radhakrishnan, Director & CEO, TVS Motor said.

Rahul Nayak, Vice President, International Business, TVS Motor said that the brand is synonymous with durability and performance while ensuring continuous product improvement.

"The milestone is a testament to the hard work of our entire team and highlights our strong production and network capabilities. TVS HLX is a testimony to the customer insight driven product development. We remain committed to bring quality products, provide the best after-sale services and easy availability of genuine parts for our customers across the markets,” Nayak added.