India will get 15 new or updated Toyota models by 2030 including an affordable pickup truck.
30 Oct 2025 | 5882 Views | By Akbar Merchant
Toyota has lined-up a major product expansion for India in the coming years. With record profits under its belt and rapid economic growth fuelling demand, the Japanese heavyweight is now targeting a 10 percent market share in India by the end of the decade, up from around 8 percent currently, ...
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Toyota has lined-up a major product expansion for India in the coming years. With record profits under its belt and rapid economic growth fuelling demand, the Japanese heavyweight is now targeting a 10 percent market share in India by the end of the decade, up from around 8 percent currently, according to Reuters.
The brand is planning to introduce as many as 15 new and refreshed models by 2030. These will consist of two all-new SUVs that include the Land Cruiser FJ that made its debut at the Japan Mobility show a few days ago. Additionally, an affordable pickup truck is being planned as well, which could be similar to the Hilux Champ that is on sale in markets like Indonesia and Thailand among others.
Toyota Hilux Champ is on sale in Indonesia and Thailand ; shares platform with Land Cruiser FJ.
To support the above mentioned product expansion, Toyota has already announced over USD 3 billion in investments to ramp up operations at its Bidadi facility in Karnataka. An all new facility is being readied at Chatrapati Sambhaji Nagar in Maharashtra which will play a vital part in Toyota’s future product strategy. The new Toyota models for India, mainly SUVs will cater to domestic buyers while also being exported to markets in Africa and the Middle East among a few others.
Toyota to expand rural footprint in India
Toyota’s growth strategy also includes reaching deeper into rural India. The brand is setting up lean-format showrooms with just one or two cars on display, coupled with compact two-bay service workshops to make ownership more accessible in smaller towns and rural areas.
India is Toyota’s third-largest global market
Toyota Kirloskar Motor, the company’s Indian arm, posted record profits of USD 640 million in the last fiscal year — a result of strong sales, higher plant utilisation, and the success of models sourced from its partner Suzuki. The partnership has been key for Toyota with Suzuki-based models accounting for nearly 60 percent of its Indian sales in 2024.
India has now emerged as Toyota’s third-largest global market, trailing only the United States and China. The company sold over 300,000 vehicles in India last year, with hybrid models like the Urban Cruiser Hyryder and Innova Hycross leading the charge in the alternate-fuel space.
Once its new plant comes online, Toyota’s total annual capacity in India will exceed 1 million vehicles across both locations. Apart from Toyota, Suzuki’s has planned to invest USD 8 billion and Hyundai also recently announced USD 5 billion investment for India.