TotalEnergies Forays into online-to-offline segment in India with VehicleCare and Automovill
The two online-to-offline aggregators will allow TotalEnergies’ automotive lubricants to reach customers at over 750 car servicing workshops across the country by the end of 2023.
TotalEnergies Marketing India (TEMPIL) has inked partnership agreements with two Online to Offline automobile service aggregators VehicleCare and Automovill to enhance customer touchpoints across multiple channels.
VehicleCare and Automovill both provide one-stop automobile services to vehicle owners - through just a few clicks on their mobile and desktop applications.
The two online-to-offline aggregators will allow TotalEnergies’ automotive lubricants to reach customers at over 750 car servicing workshops across the country by the end of 2023.
Olivier Sabrié, Chairman and Managing Director, TEMIPL, said, “TotalEnergies has been at the forefront of driving digital innovation to offer greater value to
our customers. Collaborating with Automovill and VehicleCare is in line with our focus to deliver quality lubricants through our partner workshops, directly to consumers."
He further added that the online to offline channel will
provide more drive-ins to our partner workshops and convenient service to customers.
Mridu Mahendra Das, CEO of Automovill, said that Team Automovill was aggressively working on democratising the aftersales service ecosystem in India, through aggregating as well as onboarding workshop in its network.
"Partnering with TotalEnergies will give us the right traction to deliver quality to our
customers,” Das added.
Arvind Verma, CEO of VehicleCare, added, "With this new alliance, we look forward to providing our customers with unique digital experience along with quality products to enhance their vehicle life cycle in the most efficient and tech-enabled way."
RELATED ARTICLES
Mahindra to Exit Japan Agri Equipment Business JV
Amid mounting loss, Mahindra’s Japanese associate company - Mitsubishi Mahindra Agricultural Machinery Co Ltd will start...
GreenCell Mobility to Deploy 75 Electric Buses in Puducherry
The rollout, announced at an event led by Prime Minister Narendra Modi, marks a step in the Union Territory's shift towa...
Mercedes-Benz Launches V-Class at ₹1.4 Crore; MPV to be Locally Made in Pune
Bookings opened for luxury MPV, deliveries to commence by the end of March.




By Autocar Professional Bureau
28 Mar 2023
4553 Views
Kiran Murali

Angitha Suresh