The new nameplates include one under Sierra, two under the Avinya range, two ICE and two EV products.
09 Jun 2025 | 2923 Views | By Kiran Murali and Ketan Thakkar
Tata Motors is gearing up for an aggressive product onslaught as the Indian automaker looks to fend off growing competition from Mahindra & Mahindra, Hyundai Motor, and MG Motor. The company is looking at 30 product updates by the end of this decade.
In a presentation made during the ...
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Tata Motors is gearing up for an aggressive product onslaught as the Indian automaker looks to fend off growing competition from Mahindra & Mahindra, Hyundai Motor, and MG Motor. The company is looking at 30 product updates by the end of this decade.
In a presentation made during the Investor Day event on Monday, the company said it will further strengthen its product portfolio by the financial year 2030 with seven new nameplates and 23 product refreshes. By the end of this decade, the automaker is expected to have over 15 nameplates across multiple powertrains, compared to the current eight. The new nameplates include one under Sierra, two under the Avinya range, two ICE products and two EV products.
The financial year 2025 was a year of consolidation for Tata Motors PV unit after witnessing four consecutive years of strong performance. The automaker saw its passenger vehicle volume and market share dip during the year. The company has been witnessing strong competition from Mahindra & Mahindra with the latter's strong portfolio of SUVs.
In the EV market as well, Tata Motors’ market share has come down sharply to around 55% from 80-85% a couple of years back with increasing competition from M&M’s new-generation EVs—including the BE6 and XEV9e— as well as JSW MG Motor’s Windsor EV.
Recently, Tata Motors launched a refresh of its Altroz hatchback and a new EV under the Harrier nameplate. Though the hatchback is a degrowing segment, the automaker is looking at growth in the premium hatchback segment with the new Altroz, while with the Harrier EV, it aims to regain lost ground by targeting a more premium SUV audience.
Autocar Professional recently reported that Tata Motors is preparing to launch its premium EV brand – Avinya —in 2027, marking a strategic pivot toward radical design, next-gen EV architecture, and premium electric mobility. To launch the Avinya EVs, the company has entered into an MoU with Jaguar Land Rover to share the EMA architecture.
“In the short term, I expect some impact [in the EV market] but I’m not overly perturbed by it. My focus is on whether we’re preparing ourselves well for the long term. A lot of foundational work is underway to mainstream EVs. We're focusing on micro-segments across different markets to sustain growth beyond the next 18–24 months.,” Tata Motors Passenger Vehicles MD Shailesh Chandra recently said.
Tata Motors unveiled its product plans a week after India’s second-largest carmaker Hyundai said it is planning to introduce 26 new models over the next few years, which includes 20 ICE vehicles and six EVs - a mix of all-new models, full model changes, and product enhancements.