In one of its most comprehensive portfolio refreshes in recent years, India’s commercial vehicle market leader Tata Motors on Tuesday launched 17 new trucks spanning 7 to 55 tonnes across internal combustion and electric platforms.
The automaker rolled out the all-new Azura series, upgraded the Prima, Signa and Ultra platforms, and launched Tata Trucks.ev range built on the new I-MOEV architecture. The electric lineup includes Ultra EV light trucks, the Prima E.55S prime mover and the Prima E.28K tipper, targeting urban, regional, mining and construction applications.
“India’s trucking landscape is undergoing a rapid transformation, driven by progressive national policies, modern infrastructure, and the rising demand for safer, cleaner, and more efficient logistics,” said Tata Motors Executive Director and head of commercial vehicle business Girish Wagh.
He noted that Tata Motors is reinforcing its innovation and localisation-driven approach through this launch of new Azura range, high-efficiency powertrains, a broad electric truck portfolio on the I-MOEV platform, safer European-spec cabins, higher payload and fuel efficiency.
“Designed to meet stringent global ECE R29-03 (Euro crash norms) safety norms, the new trucks are built to improve earnings, lower ownership costs and boost uptime, helping fleet operators achieve better operational efficiency and stronger returns from their vehicles,” he said.
The cabins of these trucks are equipped for frontal, rollover and side-impact protection, along with up to 23 India-specific active safety features, including adaptive cruise control and lane departure warning systems, aimed at significantly improving on-road safety.
The Azura range is powered by a new 3.6-litre diesel engine, claiming to give best-in-class performance and efficiency. It is offered in 7 to 19-tonne configurations for applications such as e-commerce, FMCG distribution, construction material transport, agricultural and industrial goods movement, as well as intercity, medium-haul, and regional logistics.
The company claims that the upgrades help fleet owners earn more and spend less. Trucks can now carry heavier loads, up to 1.8 tonnes extra. Improved engines and drivetrains reduce fuel consumption by up to 7%, lowering running costs and higher profitability.
Meanwhile, on the EV side, Tata Motors introduced Tata Trucks.ev brand with Ultra EV range for urban and regional operations, the Prima E.55S electric prime mover for heavy-duty hauling and the Prima E.28K tipper for mining and construction. The portfolio now spans across 7 to 55 tonnes.