Tata Elxsi Receives iF Design Award for Gaming and Sports Technology Solutions

Tata Elxsi has been recognized with the iF Design Award 2025 for VelocityOne Race, a racing simulation system developed for Turtle Beach Corporation, and GameSense, a digital sports companion platform created for broadcasters and operators. The awards were presented in the Product – Gaming Hardware/VR/AR and User Experience (UX) categories, respectively.

The iF Design Award, now in its 72nd year, honors excellence in design across various industries. The 2025 edition featured over 11,000 entries from 72 countries, evaluated by a panel of 131 independent experts based on idea, form, function, differentiation, and sustainability.

VelocityOne Race was developed for Turtle Beach Corporation as a high-performance racing simulation system aimed at enhancing realism. Tata Elxsi contributed to its industrial design, user interface development, and engineering integration, including the Race Management Display (RMD) and the VelocityOne Tuner app, which provide access to real-time telemetry and gameplay customization.

Daniel Nuth, Director of Product Management at Turtle Beach Corporation, commented, “This award celebrates the power of collaboration and purposeful design. Tata Elxsi played a pivotal role in delivering a product that pushes the boundaries of realism and performance in sim racing.”

GameSense is a digital platform designed to improve fan engagement through AI-powered content discovery, gamification, and interactive features such as FantasyPlay, WinPredict, FanZone Shop, and FanConnect. The platform was tailored for broadcasters and operators to enhance user interaction and monetization opportunities.

Aditya Chikodi, Vice President & BU Head - Industrial Design, Engineering & Visual Extended Reality at Tata Elxsi, stated, “Winning the iF Design Award 2025 is a proud moment for Tata Elxsi and a testament to our unwavering commitment to customer success. These recognitions reinforce our focus on delivering immersive, user-centric solutions that shape the future of gaming, sports, and digital experiences.”

The sports entertainment industry continues to evolve, driven by digital platforms and increased demand for interactive experiences. With annual investments exceeding $40 billion in sports streaming, innovations such as GameSense and VelocityOne Race contribute to shaping the future of fan engagement and gaming technology.