The Maruti Victoris SUV is expected to be among the first production models to carry the new Suzuki badge.
23 Sep 2025 | 14995 Views | By Akbar Merchant
Suzuki has revealed a refreshed brand emblem, marking its first redesign since 2003. The iconic “S” silhouette, which has remained largely unchanged since its debut in 1958, retains its familiar proportions but now adopts a flatter, more minimalist style.
The new Suzuki emblem will debut on concept cars at ...
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Suzuki has revealed a refreshed brand emblem, marking its first redesign since 2003. The iconic “S” silhouette, which has remained largely unchanged since its debut in 1958, retains its familiar proportions but now adopts a flatter, more minimalist style.
The new Suzuki emblem will debut on concept cars at the upcoming Japan Mobility Show 2025 on October 30, as part of a wider rebranding initiative under the corporate slogan “By Your Side.”
The update replaces the glossy chrome look with a “high-brightness silver” finish that resembles matte aluminum; a choice Suzuki says is both contemporary and environmentally friendlier. Fine contours now trace the edges of the new Suzuki emblem, giving it a clean yet distinctive profile.
With this update, Suzuki joins the growing list of automakers who have embraced flat, simplified logos in recent years. The list includes brands like Volkswagen, Audi, Nissan, Mazda, BMW, Mini, Volvo, Kia, Opel, Renault, Peugeot, Aston Martin, Bentley, Lotus, Jaguar, Buick and Lamborghini.
Design experts point out that such two-dimensional logos display more effectively on smartphone screens and social media platforms, where consumers most often engage with brands today. Critics, however, argue that the flatter designs reduce the sense of depth and presence once associated with traditional 3D badges.
Commenting on the redesign, President and CEO Toshihiro Suzuki said, “The new emblem embodies Suzuki’s commitment to putting ourselves in the customer’s shoes to create valuable products, which has always been a core value, as well as our determination to take on new challenges in the coming era. Under the corporate slogan ‘By Your Side,’ we will continue to provide infrastructure mobility that is closely tied to everyday life, moving forward together with our customers and contributing to the realization of a sustainable future.”
Once the new logo makes its global debut, it will be gradually introduced across the global Suzuki model range. Since the proportions remain unchanged, the new logo can be seamlessly fitted to grilles and tailgates of current models without waiting for new launches.
The Maruti Suzuki Victoris SUV, Suzuki’s most recent addition for the Indian market, is expected to be among the first production cars to carry the badge.
Apart from Japan, a majority of Suzuki models are made-in-India and we expect more Maruti Suzuki models like the Grand VItara, Ertiga and Fronx to be seen with the new Suzuki logo.