Suzuki Motorcycle Doubles Down on 125CC Scooter Space With New Burgman

Suzuki Motorcycle India on Thursday raised competition in the most competitive 125cc scooter segment with the launch of a new Burgman Street model, as the company reaffirmed its focus on the category as a key growth driver.

The new scooter, priced between Rs 1.02 lakh and Rs 1.13 lakh, targets urban commuters seeking a balance between affordability and everyday usability.

The launch comes at a time when manufacturers are expanding their presence in the mass scooter market, which remains one of the largest volume segments in the two-wheeler industry.

Suzuki Motorcycle Managing Director Kenichi Umeda said the company sees the 125cc segment as the core of its scooter strategy, driven by strong demand from daily commuters.

The company believes this category offers the right mix of price, mileage and performance for a broad base of customers.

“Considering the current market environment, we still think 125cc is the best. It's a sweet spot right now,” Umeda said.

“Because the Indian customer is thinking of commuting, fuel mileage and pickup. These are the most important things. Pickup and mileage, the best balance is why we are thinking 125cc,” he added, underlining the company’s continued focus on practical mobility solutions.

The company currently holds a notable presence in the segment through models such as the Burgman, Access and Avenis.

Suzuki recorded sales of about 1.05 million units in scooters up to 125cc during the April–February period of FY26, out of a total segment volume of roughly 6.36 million units, placing it third behind Honda and TVS Motor Company with around a 16% market share.

Across the broader scooter market, Suzuki sold about 1.05 million units out of total industry volumes of around 7.36 million units, with a 14% share.

Suzuki indicated that it is not rushing into the performance segment and is taking a measured approach to future product decisions.

“In case, in addition to mileage and pickup, price also, 125cc is the best we are thinking,” he said.

The company acknowledged that demand for performance scooters in the 150cc category has been growing, but said customer preferences in that segment differ from the traditional family-oriented commuter market.

“Of course, we are recognizing the 150cc class. Since last year, the 150 has come, and it is increasing now,” he said.

“The customer is a little bit different from the family class. We have to see the customer's preference — price, power, things. We will study.”

Suzuki has also begun expanding its presence in electric mobility with the recent introduction of its first electric scooter, the eAccess.

The company is estimated to have sold around 1,500 units of the model during the previous financial year, marking an initial step into the emerging segment.