Studds Launches Tom and Jerry-Themed Kids Helmet Range in India

Studds Accessories has expanded its children's helmet portfolio with the launch of the Marshall Kids Tom and Jerry Edition in India. Developed in collaboration with Warner Bros. Discovery Global Consumer Products, the new variant introduces licensed Tom and Jerry graphics to the company's existing Marshall Kids open-face helmet range.

The helmet features comic-inspired graphics centred around Jerry, along with Tom-themed elements, speech bubbles and the Tom and Jerry branding. It will be offered in six colour combinations: White-Grey/Yellow, Blue-Grey/Yellow, Lavender Pink-Grey/Yellow, Pastel Green-Grey/Yellow, Dark Pink-Grey/Yellow and Sharkskin Blue-Grey/Yellow.

Available in two sizes, XXXS (500 mm) for children aged three to five years and XXS (520 mm) for children aged five to eight years, the helmet retains the Marshall Kids range's open-face design intended for everyday use. It features a high-impact ABS outer shell, an EPS liner, a replaceable hypoallergenic inner liner and a quick-release chin strap. The helmet is also ISI-certified under BIS safety standards.

The Marshall Kids Tom and Jerry Edition is priced at ₹1,125 (MRP) and will be sold through Studds' retail network, exclusive stores and online marketplaces.

"Tom and Jerry have been a part of childhood for generations, and we wanted to bring that same sense of fun to a child's first helmet. Our collaboration with Warner Bros. Discovery Global Consumer Products lets us build safety habits around characters kids already love, so wearing a helmet feels less like a rule and more like part of an adventure," said Sidhartha Bhushan Khurana, Managing Director, Studds Accessories Ltd.