The tractor manufacturer sold 20,786 units in September, marking its strongest monthly performance driven by robust domestic demand, extended monsoon conditions, and recent GST reductions on agricultural machinery.
06 Oct 2025 | 1540 Views | By Sarthak Mahajan
Sonalika Tractors has delivered its most impressive monthly performance yet, recording an all-time high of 20,786 tractors sold in September 2025, marking a watershed moment for India's leading tractor export brand. The September figure represents a stunning 90% month-on-month surge from August 2025's previous record of 10,932 units and a ...
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Sonalika Tractors has delivered its most impressive monthly performance yet, recording an all-time high of 20,786 tractors sold in September 2025, marking a watershed moment for India's leading tractor export brand. The September figure represents a stunning 90% month-on-month surge from August 2025's previous record of 10,932 units and a massive 156% year-on-year increase from September 2024's 8,116 units.
The dramatic uptick positions Sonalika as one of the fastest-growing tractor manufacturers in India, with the company surpassing its own October 2024 record of 20,056 tractors – previously considered its best-ever monthly performance.
Remarkable Growth Trajectory
The September achievement caps an extraordinary growth trajectory for International Tractors Limited, the parent company of Sonalika. After setting an August record with 10,932 units driven by 28% domestic growth, the company nearly doubled its sales volume in just one month, demonstrating the powerful combination of strong market demand and effective business strategy.
The year-on-year comparison is particularly striking. In September 2024, Sonalika sold just 8,116 units with a market share of 12.98%. The 2025 September figure of 20,786 units represents more than 2.5 times that volume, suggesting aggressive market share gains in an expanding tractor industry.
Perfect Storm of Favorable Factors
Several key factors have converged to create ideal conditions for Sonalika's record-breaking performance:
GST Reduction Impact: The Central Government's recent decision to reduce GST on tractors from 12% to 5% has significantly improved affordability for farmers nationwide. This tax relief has strengthened farmer confidence and made heavy-duty tractors more accessible across different economic segments.
Extended Monsoon Season: Favorable weather patterns with an extended monsoon have boosted agricultural optimism, encouraging farmers to invest in mechanization ahead of the harvest season.
Festive Season Momentum: Sonalika's annual 'Heavy Duty Dhamaka' offer, launched in August 2025, has resonated strongly with farmers during the festive season. The timing of attractive offers combined with increased purchasing power has driven unprecedented demand.
Enhanced Manufacturing Capacity: With operations at the world's largest integrated tractor manufacturing plant in Hoshiarpur, Punjab, Sonalika has been able to meet surging demand with timely delivery – a critical factor in maintaining customer satisfaction and market momentum.
Leadership Perspective
Expressing pride in the achievement, Mr. Raman Mittal, Joint Managing Director of International Tractors Limited, stated: "We have proudly clocked our highest ever monthly sales of 20,786 tractors in September'25. It is a significant step in our growth symbolising the Dum to serve the farming community with best agri technologies. This milestone belongs to the spirit of India's farmers whose dreams inspire us to turn our ambitions into achievements."
Mittal emphasized the role of government policy in driving growth: "The extended monsoon season and the recent GST reduction announced by the central government has given a significant push in uplifting farmer sentiments and upgrading themselves by adopting new age technology tractors. We will continue to stand by the side of the farmer to ensure their progress through every harvest."
Strategic Positioning
Sonalika's success reflects its commitment to customized solutions that enhance efficiency, productivity, and profitability for Indian farmers across diverse regional soils. The company has maintained its position as India's No. 1 tractor export brand while simultaneously strengthening its domestic market presence.
In August, the company introduced transparent service pricing on its website, providing farmers with complete cost visibility for maintenance and spare parts – a move that has enhanced trust and transparency in customer relationships.
Market Context
The Indian tractor industry has been experiencing robust growth in FY 2025-26, driven by favorable monsoon forecasts, improved rural income, and supportive government policies. Sonalika's April-July 2025 performance of 53,772 units already indicated strong momentum, but the September surge has exceeded most market expectations.
The company's FY 2024-25 domestic sales stood at 1,53,764 units, securing an estimated 14.8% market share and placing Sonalika among India's top 10 auto brands. With the current growth trajectory, the company appears positioned to significantly exceed those benchmarks in the ongoing fiscal year.
Looking Ahead
As the festive season continues and harvest preparations intensify across India's agricultural belt, Sonalika's performance in September sets a high benchmark for the remainder of FY 2025-26. The combination of favorable government policies, strong product portfolio, robust manufacturing capabilities, and aggressive market approach has created a powerful growth engine for the company.
With farmer confidence at elevated levels and rural demand remaining strong, Sonalika's ability to sustain this momentum will be closely watched by industry observers. The company's focus on technology-driven, heavy-duty tractors aligned with diverse regional requirements positions it well to capitalize on India's ongoing agricultural mechanization wave.
The September 2025 performance not only represents a milestone for Sonalika but also reflects the broader transformation of India's agricultural sector, where modern mechanization is increasingly becoming the cornerstone of improved productivity and farmer prosperity.