SKF drives innovation and empowerment with nationwide campaign for commercial vehicle mechanics

The campaign aims to raise awareness about SKF offerings for Commercial Vehicles (CVs), emphasising their crucial role in enhancing efficiency and sustainability within the automotive sector.

Autocar Pro News Desk By Autocar Pro News Desk calendar 22 Mar 2024 Views icon7230 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
SKF drives innovation and empowerment with nationwide campaign for commercial vehicle mechanics

SKF India, a leading provider of automotive solutions, has launched its nationwide truck activation campaign, "Install Confidence, Install SKF", tailored exclusively for commercial vehicle mechanics. This initiative will traverse more than 50 cities across 18 states, engaging with approximately 5,000 mechanics in the coming months.

Alagesan Thasari, Director of SKF Automotive India & Southeast Asia, commented, "At SKF, we acknowledge our responsibility to the industries we serve, the society we’re a part of, and the planet we inhabit. The SKF Truck Activation Campaign represents a significant step towards bridging the gap between manufacturers and mechanics, fostering collaboration, and driving positive change within the automotive aftermarket industry. Through these initiatives, we aspire not only to empower mechanics but also to propel our collective journey towards a circular society."

Within the specially designed truck, SKF will showcase its offerings for CVs, educating mechanics about the SKF Mechanic Partnership Program. The truck will serve as a knowledge hub, providing insights and skill enhancement opportunities to mechanics, enabling them to stay updated with the latest trends in their profession.

Mechanics will also have the opportunity to experience immersive Virtual Reality (VR) technology inside the SKF truck, where they can explore a virtual world showcasing the wide range of SKF products and their applications.

RELATED ARTICLES
Exide Industries FY24 net profit up 17% YoY; Q4 profit grows 37%

auther Autocar Pro News Desk calendar27 May 2024

The battery maker saw robust improvement in its margins on the back volume growth, price hikes, and moderation in raw ma...

PHF Leasing expands EV loan portfolio

auther Autocar Pro News Desk calendar27 May 2024

The company now offers loan products for the purchase of electric Cargo vehicles in the L5 Category, electric two-wheele...

Hyundai Motor India installs Chennai’s First 180 kW DC Fast Charging Station

auther Autocar Pro News Desk calendar27 May 2024

HMIL aims to set up 100 fast public charging stations in Tamil Nadu as part of its commitment to the state.