Veteran marketer exits Tata Motors after over four years, having led marketing for its commercial vehicle division through critical transformation, recovery, and modernization efforts.
21 Jul 2025 | 568 Views | By Autocar Professional Bureau
Shubhranshu Singh has stepped down from his role as Vice President and Head of Marketing for the Commercial Vehicles (CV) Business at Tata Motors, marking the end of a significant chapter in the company’s marketing leadership. Singh confirmed his exit on Monday, though details about his next professional move remain ...
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Shubhranshu Singh has stepped down from his role as Vice President and Head of Marketing for the Commercial Vehicles (CV) Business at Tata Motors, marking the end of a significant chapter in the company’s marketing leadership. Singh confirmed his exit on Monday, though details about his next professional move remain undisclosed.
His departure comes after more than four years at the automaker, during which he played a central role in revamping the brand’s presence in the commercial vehicles market and guiding it through a period of transformation and heightened competition.
Singh joined Tata Motors in February 2021 at a critical juncture, when the commercial vehicle segment — a vital part of the company’s overall business — was emerging from the disruptions caused by the COVID-19 pandemic.
As the head of marketing for the division, he was tasked with strengthening customer engagement, refreshing the brand’s narrative, and aligning marketing strategies with the company’s broader push toward modernization and sustainability.
During his tenure, Singh spearheaded initiatives to reinforce Tata Motors’ leadership in the CV market. He oversaw campaigns highlighting the company’s innovations in safety, efficiency, and technology, and positioned Tata Motors as a customer-centric and future-ready brand.
Under his leadership, the company weathered supply chain challenges, rising fuel costs, and regulatory changes while also preparing for a shift toward electric and alternative-fuel commercial vehicles.
A veteran professional with a rich background in brand strategy and marketing leadership, Singh brought extensive experience from previous roles. Before Tata Motors, he served as Global Head of Marketing at Royal Enfield, where he contributed to the brand’s resurgence among global motorcycle enthusiasts.
Prior to that, he held leadership positions at Star Sports as Chief Marketing Officer and at Visa, where he drove high-profile sponsorship and branding programs.
Known for his strategic vision and ability to connect brands with consumers meaningfully, Singh has been recognized as one of India’s notable marketing leaders. His ability to navigate complex market dynamics and deliver impactful campaigns has made him a respected figure in the industry.
Tata Motors continues to be a dominant player in India’s commercial vehicle market, manufacturing a wide range of trucks, buses, and vans. In recent years, the company has focused on upgrading its product portfolio, integrating advanced technology, and moving toward cleaner mobility solutions in response to changing customer needs and environmental imperatives.
Singh’s exit comes at a crucial time for Tata Motors, as the company continues to innovate and expand its offerings amid increasing competition and regulatory pressures. His departure also adds to the list of recent high-level movements in the Indian automotive sector, which has been witnessing considerable churn as companies recalibrate their leadership and strategies to respond to an evolving market landscape.
While Singh’s next professional destination is yet to be announced, industry observers will be watching closely to see where his next chapter unfolds — and how Tata Motors sustains its brand momentum in the critical commercial vehicles segment following his departure.