Shriram Automall India Limited (SAMIL) generated over ₹195 crore in gross transaction value on March 2 through its SAMIL Utsav 2026 event, a single-day nationwide auction of pre-owned vehicles and equipment assets.
The event featured more than 19,000 assets listed across 135 Automall locations conducting live auctions simultaneously. Over 8,500 transactions were completed during the day, making it one of the largest synchronized pre-owned vehicle auction events held in India to date.
More than 25,000 prospective buyers from over 500 cities participated, spanning metros, Tier 2, Tier 3, and emerging markets. Assets on offer included two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, tractors, farm equipment, and construction machinery. The inventory was sourced from banks, non-banking financial companies, original equipment manufacturers, insurance firms, leasing companies, and dealers.
The auction was a unified effort across SAMIL group entities — SAMIL, CarTrade Exchange, Adroit Auto, and Augeo.
Sameer Malhotra, Director and CEO of Shriram Automall India Limited, described the event as a milestone in the company's growth. "From one Automall in 2011 to over 135 locations today, our growth has been driven by transparency, technology, and strong partnerships," he said.
Malhotra added that the company's phygital model — combining physical auction venues with digital participation — has shaped India's organized pre-owned asset marketplace, with plans to further expand digital integration going forward.
SAMIL was founded 15 years ago and describes itself as India's largest phygital marketplace for pre-owned vehicles, equipment, and other assets.