Castrol, a subsidiary of the bp Group and a global pioneer in lubricants has onboarded Bollywood superstar Shah Rukh Khan as its brand ambassador.
Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products.
Sashi Mukundan, President of bp India and Senior Vice President of the bp group,
said, "The association with Shah Rukh Khan reflects our dedication to innovation and excellence in the automotive industry. This move embodies our shared values of performance, reliability, and sustainability."
Sandeep Sangwan, Managing Director of Castrol India said, "With Shahrukh Khan onboard, our commitment to enhancing vehicle performance is embellished for generations to come."
With Shah Rukh Khan as its brand ambassador, Castrol aims to reach a wider
audience and maintain its status as a premier choice for advanced lubricants and services.