Sai Sridhar Appointed as Managing Director of Elektrobit India

Elektrobit has appointed Sai Sridhar as the Managing Director of Elektrobit India. In his new role, Sridhar will oversee business operations and focus on sustainable growth in the Indian market. He replaces Satish Sundaresan, who has moved to Lumax Auto Technologies as Chief Technology Officer (CTO).  

Sridhar will continue to serve as the Chief Revenue Officer (CRO) for India and ASEAN alongside his new responsibilities as Managing Director. With over 21 years of experience in the automotive, energy, and consumer durables industries, he has held leadership positions in sales, program and project management, strategic marketing, and new product initiatives.  

He holds a bachelor's degree in electrical engineering from the National Institute of Technology, Jaipur. Before joining Elektrobit, he served as the Business Head for India, Japan, and ASEAN at OSRAM Continental. His previous experience includes working with Continental, Honeywell, and Bosch.  

Elektrobit, a subsidiary of Continental, is a global provider of embedded and connected software solutions for the automotive industry. In India, the company operates as a key player in automotive software development, focusing on areas such as vehicle infrastructure, connectivity, security, automated driving, and user experience.  

With its India headquarters in Bengaluru, Elektrobit contributes to the development of next-generation automotive technologies. The company provides software solutions that support original equipment manufacturers (OEMs) and Tier-1 suppliers in building advanced and scalable automotive systems. Its expertise includes software frameworks for electronic control units (ECUs), middleware solutions, and safety-critical software used in modern vehicles.  

Elektrobit India collaborates with global and local automotive companies to integrate software-defined vehicle technologies. Its solutions enable the implementation of advanced driver assistance systems (ADAS), functional safety mechanisms, and high-performance computing platforms within vehicles. The company also supports the industry’s transition toward software-defined architectures, which enhance vehicle automation and digitalization.  

In addition to software products, Elektrobit India focuses on engineering services, including software integration, validation, and consulting for automotive software development. The company works with automotive partners to address evolving regulatory and industry standards, ensuring compliance with safety and cybersecurity requirements.