Royal Enfield Launches New Apparel Collection ‘Get In-Streets’

Royal Enfield has launched a new apparel collection titled Get In-Streets, expanding its presence in the lifestyle segment. The release reflects the company’s ongoing efforts to grow its non-motorcycle product offerings, aligning with evolving consumer preferences and brand engagement beyond riding gear.

The collection is divided into two thematic capsules: Heritage and A Page from a Motorcycling Diary. The Heritage line takes inspiration from Royal Enfield’s historical roots and classic motorcycle design, incorporating archival elements into modern clothing styles. Design features include layered textures, tonal graphics, and details that reference the brand’s legacy, organized under themes such as ‘Past in Pattern’ and ‘Legacy in Layers’.

The second capsule, A Page from a Motorcycling Diary, emphasizes practicality and everyday wear. It includes utility-focused garments like relaxed-fit shirts, cargo pants, and layering pieces, featuring travel-inspired prints and functional silhouettes suited for daily use.

The full range includes t-shirts, polos, outerwear, shirts, and cargo-style trousers. Materials used across the collection include bonded fleece, cotton twill, drum-dyed leather, and paper-finish jersey, selected for a balance of durability and comfort. The color palette consists of muted, earthy tones such as Forest Olive, Transformative Teal, Crimson Red, and Rustic Brown, giving the line a textured, worn-in aesthetic.

Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield, stated that the apparel line is designed to reflect the brand’s core identity—durability, purpose, and individuality. He noted that the collection aims to serve both functional and stylistic needs, adapting to seasonal changes and lifestyle shifts while maintaining a connection to motorcycling culture.

Apparel and accessories have become increasingly significant revenue segments for Royal Enfield. Since the launch of its apparel division in 2012, the company has focused on creating products that support the motorcycling lifestyle, combining safety, comfort, and design. The current offering includes both lifestyle wear and protective riding gear.