With access to Mitas’ European technology, Reise Moto is bringing a wide range of technologically superior products for two-wheeler customers in India.
28 Nov 2022 | 6424 Views | By Autocar Professional Bureau
Reise Moto, a division of Mahansaria Group, has announced the launch of their premium two-wheeler tyre brand ‘Reise’ in India. Designed in Europe and Engineered in India, Reise is curated for the growing segment of premium two-wheeler customers in India.
With access to Mitas’ European technology, Reise Moto is ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Reise Moto, a division of Mahansaria Group, has announced the launch of their premium two-wheeler tyre brand ‘Reise’ in India. Designed in Europe and Engineered in India, Reise is curated for the growing segment of premium two-wheeler customers in India.
With access to Mitas’ European technology, Reise Moto is bringing a wide range of technologically superior products for two-wheeler customers in India under the Reise brand. Under the Reise brand, the company has launched 26 SKUs in Phase 1 under six sub-brands viz. trailR, tourR, traceR and troopR for the motorcycles category and tripR and twistR for the scooters category.
According to Yogesh Mahansaria, Founder and Managing Director, Reise Moto the aim of the company is to bridge the gap in the demand for international quality range of tyres for Indian roads. “Our first and continuing goal is to elevate and deliver a world-class riding experience, encouraging and inspiring Reise riders to take on new roads with the confidence to ride more,” he added.
In the motorcycles category — trailR series has been crafted for the off-roaders, while the tourR is designed for the relaxed adventurer who wants to munch miles on the go. TraceR series are racetrack-inspired sticky road tyres for the corner carvers, and the troopR caters to the commuter segment. In the scooters category, tripR series are touring tyres to cover longer distances — a first-in-segment, and twistR series is for quick spins in and around the city, claims the company.
All these SKUs have the same DNA and engineering as the international range of Mitas tyres, said the company. All the Reise tyres undergo 182 rigorous assessments, through subjective and objective outdoor testing which are done to validate the product performance by professional test riders.
“India is one of the largest two-wheeler manufacturers in the world. We are confident that Reise Moto with its extensive range, will become the most aspired and dominant player in the two-wheeler tyre market,” Mr. Mahansaria added.
For Reise Moto, Mahansaria Group has joined hands with the European brand Mitas to manufacture performance two-wheeler tyres and entered into a 76:24 JV with Mitas to set up a 30+ acre greenfield state-of-the-art manufacturing facility in Saykha, Gujarat, India. The plant manufactures performance two-wheeler tyres under the brand name Mitas for European and North American markets and under the brand name Reise for the domestic market in India.
Paolo Pompei, President, Trelleborg Wheels Systems said, “We are extremely excited about our partnership with the Mahansaria Group, and the journey we plan together. With the best of our European technological expertise and the best practices between the two companies, we have a strong belief in Mahansaria Group to make Reise one of the strong brands in the high-performance market in India, while supporting the continuous growth of our Mitas brand worldwide.”
In addition to offering the widest range of international quality tyres for the Indian market, Reise Moto also plans to create specially curated brand experiential initiatives such as the off-road training academy and backcountry trails for encouraging and engaging with the two-wheeler ‘touring’ and ‘adventure’ enthusiasts in India.