Refex Mobility Announces Rebranding and New Leadership

Refex eVeelz, an electric mobility solutions provider serving corporate clients and demand aggregation platforms, has rebranded as Refex Mobility, marking a strategic shift aimed at scaling its operations and enhancing service delivery in the clean transportation sector.

The company, which began operations in March 2023 with a fleet of 24 electric vehicles (EVs), now operates close to 1,400 EVs. It offers technology-driven mobility solutions tailored for businesses and institutions, supporting both B2B and B2B2C use cases.

As part of the rebranding, Refex Mobility has introduced a new visual identity, including a redesigned logo, updated app icon, and refreshed vehicle livery. 

The leadership transition accompanies the rebrand. Anirudh Arun has been appointed Chief Executive Officer. In this role, he will lead strategic growth, operational execution, and customer experience initiatives. Arun brings prior experience in the mobility sector, with a focus on building scalable fleets powered by clean energy and maintaining high service standards.

Ankit Grover has been named Chief Business Officer, responsible for expanding enterprise relationships and driving revenue growth. They join existing leaders including Sasi A, Chief Technology Officer; Meet Goradia, Chief Operating Officer; and Sachin Navtosh Jha, Chief of Staff to the Group MD, who will continue in their respective roles.

The company states that its strategy centers on what it calls “Responsible Mobility,” aiming to deliver sustainable, efficient, and socially conscious transportation solutions for urban environments. Its services currently include employee transport and on-demand premium mobility for corporate clients.

Refex Mobility plans to continue expanding its EV fleet and deepening partnerships with enterprises seeking sustainable alternatives for employee and operational mobility. The rebrand and leadership changes reflect its intent to position itself as a structured, professional player in India’s evolving electric mobility landscape.