A significant part of demand in the automobile sector still comes from rural India, which has been hit in recent times amid significant increases in the price of vehicles, overall inflation as well as borrowing costs.
06 Jun 2025 | 1216 Views | By Yukta Mudgal
The Reserve Bank of India on Friday cut its benchmark repo rate by 50 basis points, marking the third consecutive reduction this year and bringing the total cut in 2025 to 100 basis points, as the central bank seeks to stimulate consumption in the face of softening inflation and subdued ...
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The Reserve Bank of India on Friday cut its benchmark repo rate by 50 basis points, marking the third consecutive reduction this year and bringing the total cut in 2025 to 100 basis points, as the central bank seeks to stimulate consumption in the face of softening inflation and subdued urban demand.
The move is widely seen as a bid to lift economic momentum, particularly in rural India, which has emerged as a more resilient consumption engine amid urban slowdown. With the latest cut, lending institutions are expected to pass on lower borrowing costs to consumers, thereby aiding demand recovery in interest-sensitive sectors, such as the automotive industry.
"Going forward, the likely above-normal monsoon along with its early onset augurs well for kharif crop prospects. Reflecting this, inflation expectations are showing a moderating trend, more so for rural households," RBI Governor Sanjay Malhotra said after the policy announcement. The central bank also revised its financial year 2026 inflation forecast downward to 3.7% from 4%, citing strong food supply conditions and a record rabi crop.
Rural demand, which accounts for a significant portion of two-wheeler and tractor sales, is expected to benefit the most. While urban auto retail sales declined by 6.5% in May, rural sales remained relatively stable, slipping just 0.8%, according to data from the Federation of Automobile Dealers Associations (FADA).
“The RBI’s rate cut will lower EMIs and make vehicle loans more affordable for customers in rural regions. With better monsoons, strong crop output, and inflation cooling off, we are optimistic about the coming quarter,” said FADA President C S Vigneshwar.
Dealers and analysts alike said rural India continues to hold up better than urban centres, aided by improved liquidity, agricultural income support measures, and relatively lower impact of inflationary pressures.
Auto retail sales in rural India rose 8.8% in May on-year, outpacing the 1% growth seen in cities, FADA data showed. For FY25, rural growth stood at 7.55% versus 5.14% in urban markets.
“The 50 bps cut could effectively translate into a 30–35 bps reduction for end customers. Financing penetration, especially in two-wheelers, has gone up significantly in rural areas, which is a big advantage,” said Hemal N Thakkar, Senior Practice Leader & Director at CRISIL.
He added that non-banking finance companies (NBFCs) have been instrumental in driving credit availability in hinterland markets, unlike banks, which tend to focus more on urban lending.
Former FADA President Vinkesh Gulati said rural markets remain under-leveraged and present a significant growth opportunity for lenders. “There’s rising attention from banks toward rural India. The pre-approved loan systems and digital disbursal mechanisms still have room to grow in these regions, which banks can capitalize on.”
The RBI’s policy stance comes amid a broader push to revive consumption-led growth as global uncertainties and tepid urban recovery continue to weigh on momentum. For automakers, especially those with strong rural footprints, the combination of easing rates, favorable monsoon forecasts, and recent hikes in minimum support prices could prove timely.