Rapido, a ride-hailing company serving over 100 cities nationwide, has launched two dynamic campaigns, 'Lowest Price Guaranteed' and '5 nahi toh 50', aimed at revolutionising cab and auto services, respectively.
Crafted by The Other Half, a boutique creative and production agency, these campaigns ingeniously capture the frustrations and inconveniences faced by commuters during their search for immediate transportation solutions. Each narrative vividly portrays the emotional turmoil of waiting for a ride, underscoring the urgent need for prompt and affordable conveyance, the company shared.
In the Rapido Cab campaign, commuters are assured of the 'Lowest price guaranteed' with the promise of double the money in their wallets if the price is not the lowest.
Meanwhile, the '5 nahi toh 50' campaign ensures that an auto arrives within 5 minutes or offering 50 rupees in the customer's wallet.
Pavan Guntupalli, Co-founder of Rapido, commented "Our campaigns are crafted around fundamental category truths, showcasing the unique aspects of our offerings. The campaign will enable us to dial up brand preference. By crafting captivating stories (category truths) that resonate deeply with our users, we're poised to establish Rapido as the undisputed leader in convenient, affordable, and reliable transportation solutions."
Arjuna Gaur, Film Director, emphasised “Our Rapido campaigns tap into the frustration of waiting for a cab or an auto, especially in crucial moments. We highlight the importance of timely transportation and aim to connect emotionally with our audience.”
The 360-degree campaigns are promoted across various platforms, including Jio Cinema, Connected TV, and Star Sports, with a comprehensive strategy covering Television, Digital, Print, and BTL. Targeting diverse audiences in multiple languages, Rapido aims to establish itself as the preferred choice for hassle-free city travel during the IPL season and beyond.