Nissan Motor India Private Limited (NMIPL) has entered into a formal agreement with Kendriya Police Kalyan Bhandar (KPKB), a welfare initiative overseen by the Ministry of Home Affairs, to provide discounted vehicle access to eligible police and paramilitary personnel across India.

Under the arrangement, KPKB beneficiaries — including serving and retired personnel from Central Armed Police Forces, Central Police Organizations, and State Police Forces, as well as their families — will receive pricing benefits on the Nissan Magnite that go beyond the automaker's standard customer offers. The benefits are available through Nissan's nationwide dealership network.

In addition to the vehicle discount, eligible customers may access a finance rate of 5.55 percent per annum. Nissan is also offering a three-year prepaid maintenance programme at no additional cost to KPKB members as part of the collaboration.

The company said the Nissan Magnite remains its core offering in the domestic market, while the recently launched Nissan Gravite marks an expansion of its product range. Nissan Motor India reported cumulative vehicle exports of 1.2 million units in 2025, and currently operates more than 280 customer touchpoints across the country.

KPKB was established on 18 September 2006 and currently operates a network of 119 Master Bhandar and more than 1,700 Subsidiary Bhandar outlets. The organisation procures a range of subsidised consumer goods — including vehicles — through agreements with manufacturers, with the aim of delivering cost savings to India's security forces.