New leadership, new vision: Stellantis revamps its India strategy
The Amsterdam-headquartered company plans to drastically expand its addressable market by stretching the price bands of its two brands — Jeep, currently used for premium SUVs, and Citroen, currently used for affordable compact cars.
13 Sep 2024
19459 Views
Share -
(From L to R) Shishir Mishra Citroën Brand Director with Theirry Koskas, Citroën Brand CEO & Shailesh Hazela, MD & CEO Stellantis India with the all-new Basalt SUV Coupé
For half a decade, Stellantis — the maker of Jeep and Citroen — has found itself confined to the fringes of the booming Indian car market, partly due to its focus on profits over volumes. Now, with a new leadership team in place, the group is gearing up to be a serious player.
The Amsterdam-headquartered company plans to drastically expand its addressable market by stretching the price bands of its two brands — Jeep, currently used for premium SUVs, and Citroen, currently used for affordable compact cars. It will round out its portfolio next year by bringing in models ...
RELATED ARTICLES
Weekly News Wrap: February Sales Surge, Bajaj Flags Maharashtra EV Policy risk, ZF Eyes more India Pacts
Darshan Nakhwa
01 Mar 2026
Demand momentum stayed intact, but subsidy disputes, capacity constraints and global supplier bets set the real tone of ...
VST Tillers Tractors Reports 36% Jump in February 2026 Sales
Autocar Professional Bureau
01 Mar 2026
VST Tillers Tractors posted a rise across both power tillers and tractors in February 2026, with year-to-date volumes al...
Exposure Not Very High in Middle East, Closely Monitoring Situation: Maruti Suzuki
Kiran Murali
01 Mar 2026
The Middle East accounts for 12.5% of Maruti Suzuki’s total exports.
