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New leadership, new vision: Stellantis revamps its India strategy
The Amsterdam-headquartered company plans to drastically expand its addressable market by stretching the price bands of its two brands — Jeep, currently used for premium SUVs, and Citroen, currently used for affordable compact cars.
13 Sep 2024
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(From L to R) Shishir Mishra Citroën Brand Director with Theirry Koskas, Citroën Brand CEO & Shailesh Hazela, MD & CEO Stellantis India with the all-new Basalt SUV Coupé
For half a decade, Stellantis — the maker of Jeep and Citroen — has found itself confined to the fringes of the booming Indian car market, partly due to its focus on profits over volumes. Now, with a new leadership team in place, the group is gearing up to be a serious player.
The Amsterdam-headquartered company plans to drastically expand its addressable market by stretching the price bands of its two brands — Jeep, currently used for premium SUVs, and Citroen, currently used for affordable compact cars. It will round out its portfolio next year by bringing in models ...
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