Follow us
New leadership, new vision: Stellantis revamps its India strategy
The Amsterdam-headquartered company plans to drastically expand its addressable market by stretching the price bands of its two brands — Jeep, currently used for premium SUVs, and Citroen, currently used for affordable compact cars.
13 Sep 2024
20158 Views
Share -
(From L to R) Shishir Mishra Citroën Brand Director with Theirry Koskas, Citroën Brand CEO & Shailesh Hazela, MD & CEO Stellantis India with the all-new Basalt SUV Coupé
For half a decade, Stellantis — the maker of Jeep and Citroen — has found itself confined to the fringes of the booming Indian car market, partly due to its focus on profits over volumes. Now, with a new leadership team in place, the group is gearing up to be a serious player.
The Amsterdam-headquartered company plans to drastically expand its addressable market by stretching the price bands of its two brands — Jeep, currently used for premium SUVs, and Citroen, currently used for affordable compact cars. It will round out its portfolio next year by bringing in models ...
RELATED ARTICLES
EXCLUSIVE: SIAM Seeks Removal of 2.5% Import Duty on Aluminium Scrap
Anurag Chaturvedi
22 Aug 2026
Automakers say the levy is inflating input costs and crumbling competitiveness as India's dependence on imported scrap d...
Norton Manx R Clinches Bronze at 2026 International Design Excellence Awards
Dev Vadchhedia
22 Aug 2026
Flagship V4 superbike becomes the first combustion-engined production sports motorcycle to receive recognition in the hi...
Ultraviolette Launches Riding Academy for Electric and ICE Motorcycle Riders
Autocar Professional Bureau
21 Aug 2026
The new academy brings Ultraviolette’s Track Attack and Into the Wild programmes under one platform, with three levels o...
