New Holland launches Project Saksham to provide skill development for youth

Aligning with the National Skill Development Mission and the UN Sustainable Development Goals, New Holland, a brand of CNH has launched project 'Saksham,' which focuses on training and empowering underprivileged youth in rural areas. 

In association with SEEDS - Social Empowerment and Economic Development
Society, the project aims to create a pool of skilled and certified automotive sales
professionals for the automotive industry. Individuals with a minimum
education level of grade 12, aged 18 and above, can apply for the programme
in Uttar Pradesh, Madhya Pradesh, Haryana and Maharashtra.

Sandeep Gupta, Sales Director of Agriculture Segment, CNH India, said, “Our Project Saksham is committed to providing rural youth with pertinent skills for the modern world. Through this initiative we intend to equip them with the necessary skills that will enable them to possible placement opportunities which will create a positive impact on the economy. CNH is deeply committed to empowering unemployed youth through initiatives like LEAD and Hunar, that offers skill development and entrepreneurship training, transforming 15,000 families in India.”

The training encompasses various aspects of Automotive Sales Assistant roles,
including handling sales leads to closing sales pitches, effective communication,
teamwork, resolving customer queries, and after-sales activities through
practical experience under our dealerships.

The programme was initiated through a Boot Camp for theory, product and soft skill training in Samalkha in Haryana,  between 6 to 8 February, 2024. It will be followed by practical training with dealership spread over 3 months.

New Holland offers innovative agricultural solutions such as a wide range of
tractors, combine harvesters, and a range of agricultural implements, that drive
efficiency and productivity across numerous applications such as tillage,
plantation, harvesting, post-harvesting, commercial applications and haulage.