Neeraj Chopra Partners with Audi India in Key Collaboration

JSW Sports has announced that its athlete, double-Olympic medalist Neeraj Chopra, has partnered with German automotive manufacturer Audi India. The collaboration brings together Chopra’s sporting legacy and Audi’s commitment to precision and performance.

Chopra, whose Tokyo Olympic triumph captivated the nation, joins Audi India, a brand known for engineering excellence and innovation. The partnership reflects shared values of speed, performance, and global stature.

“At Audi, we stand for those who push boundaries—those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand—a symbol of what it means to lead, not follow,” said Balbir Singh Dhillon, Head, Audi India.

“I’ve always admired Audi—not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does,” said Chopra.

"All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. Audi is a car manufacturer that Neeraj really admires, and one whose vision as a brand aligns with that of his as an athlete. All our conversations with Audi have been very positive, and with Neeraj being one of India's finest athletes, I genuinely believe the potential of this partnership is limitless," said Karan Yadav, Chief Commercial Officer, JSW Sports.

JSW Sports, the sports arm of the JSW Group, manages the commercial rights of leading Indian athletes, including Chopra. It also owns JSW Bengaluru FC, Haryana Steelers, and holds a stake in Delhi Capitals. Through initiatives like the Inspire Institute of Sport, JSW Sports continues to support India’s athletic development and high-performance training.

The collaboration reflects Audi’s approach of partnering with individuals known for innovation and performance. Chopra’s dedication to improving his skills aligns with Audi’s focus on advanced design and engineering.