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Honda’s Long Overdue India Reset

India-specific SUVs, localised hybrids, mainstream EVs, faster development cycles and a more decentralised strategy mark Honda’s biggest course correction in years as the company attempts to claw its way back into the country’s top league of carmakers.

By Kiran Murali, Ketan Thakkar and Hormazd Sorabjee

03 Jun 2026

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Honda Cars India is attempting something it has not done in years: reinvent itself before the market sidelines it further.

After spending much of the last decade steadily losing relevance in India’s rapidly transforming passenger vehicle market, the Japanese automaker is now preparing a far more aggressive strategic reset built around India-specific SUVs, localised hybrid technology, mainstream EVs, faster development cycles and a more decentralised operating structure. The shift marks one of the most significant changes in Honda’s thinking on India since the company first entered the country nearly three decades ago.

More importantly, the six-model launch pipeline ...

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