Moto Morini Cuts Seiemmezzo 650 Motorcycle Prices by ₹2 Lakh

Adishwar Auto Ride India has reduced prices of its Moto Morini Seiemmezzo 650 motorcycle range by up to ₹2 lakh. The MY-2025 Seiemmezzo 650 Retro Street now costs ₹4.99 lakh, down from ₹6.99 lakh, while the Scrambler variant is priced at ₹5.20 lakh, reduced from ₹7.10 lakh. The new prices take effect from February 20, 2025.

The revision is part of Adishwar Auto Ride India's 2025 strategy to expand Moto Morini's presence in India. The new pricing applies to all color variants of both models, available through Moto Vault dealerships nationwide.

Vikas Jhabakh, Managing Director of Adishwar Auto Ride India, said the company aims to make these Italian motorcycles more accessible to Indian customers while maintaining their premium market position.

Moto Morini, established in 1937 in Bologna, Italy, entered India through Adishwar Auto Ride India. The Seiemmezzo 650 range features a 649cc parallel-twin engine and includes two variants: the road-focused Retro Street and the adventure-oriented Scrambler. Both motorcycles share the same platform but differ in styling and ergonomics.

The price reduction places these motorcycles in direct competition with other middleweight offerings in India's growing 650cc segment. The segment has gained momentum in recent years with the entry of several international manufacturers offering motorcycles in this displacement category.

The Seiemmezzo models are part of Moto Morini's global portfolio, representing the brand's entry into the middleweight motorcycle category. In India, Adishwar Auto Ride India manages the brand through its Moto Vault network, which also handles other international motorcycle brands.