MG Motor launches StudioZ AR/VR experience centre in Chennai

'This studio outlines our vision for the future of automotive retailing,' said Udit Malhotra, Marketing Head, MG Motor India.

Autocar Professional BureauBy Autocar Professional Bureau calendar 21 Jun 2023 Views icon3730 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

MG Motor India has launched MG StudioZ, an artificial intelligence and virtual reality centre in Chennai, with features such as a digital running façade, video wall configurator and a mega visualiser with an AR/VR zone.

At the inaugural event for MG StudioZ, the company will showcase the recently launched Comet EV, the Smart Electric Vehicle for Urban Mobility, and the ZS EV. Udit Malhotra, Marketing Head, MG Motor India said that MG’s first Digital Studio in Chennai is an embodiment of the brand’s commitment to digital innovation and customer-centric approach.

“This studio outlines our vision for the future of automotive retailing. With the growing significance of omnichannel brand presence, digital interfaces such as StudioZ will bring the brand closer to the customer and enhance their buying experience,” he added.

In addition, the store has been meticulously designed with a focus on the younger cohort, incorporating attractions that are tailor-made to engage Gen Z customers.

RELATED ARTICLES
Investigation confirms discrepancies at Ramkrishna Forgings, company to take corrective action

auther Shahkar Abidi calendar15 Jun 2025

Automotive component supplier finds errors in production recording led to material misstatement across two financial yea...

Tractor Sales Maintain High Single-Digit Growth in May

auther Yukta Mudgal calendar14 Jun 2025

Leading tractor manufacturers, who had earlier projected high single-digit growth for 2025-26, said the early onset of ...

Hyundai Motor India Foundation Supports Emergency Healthcare Services in Pune

auther Sarthak Mahajan calendar14 Jun 2025

As part of its Sparsh Sanjeevani program, HMIF supports emergency medical services in Takve and Yelse villages with the ...