MG Motor launches StudioZ AR/VR experience centre in Chennai

MG Motor India has launched MG StudioZ, an artificial intelligence and virtual reality centre in Chennai, with features such as a digital running façade, video wall configurator and a mega visualiser with an AR/VR zone.

At the inaugural event for MG StudioZ, the company will showcase the recently launched Comet EV, the Smart Electric Vehicle for Urban Mobility, and the ZS EV. Udit Malhotra, Marketing Head, MG Motor India said that MG’s first Digital Studio in Chennai is an embodiment of the brand’s commitment to digital innovation and customer-centric approach.

“This studio outlines our vision for the future of automotive retailing. With the growing significance of omnichannel brand presence, digital interfaces such as StudioZ will bring the brand closer to the customer and enhance their buying experience,” he added.

In addition, the store has been meticulously designed with a focus on the younger cohort, incorporating attractions that are tailor-made to engage Gen Z customers.