.Mercedes-Benz India inaugurated a new service facility in Margao, Goa, on April 17, 2026. Operated by franchise partner Counto Motors, the site marks the brand's first dedicated service center located in the South Goa region.
The Margao facility spans a total built-up area of nearly 8,600 square feet, which includes a covered showroom area measuring around 4,300 square feet. The workshop layout is equipped with four service bays, divided into two dedicated service bays and two supporting bays. The center is equipped to handle periodic maintenance, general repairs, advanced diagnostics, and genuine parts replacement.
Operations at the center integrate several digital systems, including XENTRY, Skyline, OAB, and Digital Service Drive tabs, which are utilized for vehicle diagnostics and providing real-time service updates to customers. The facility also offers warranty support and pick-up and drop services for customer convenience.
The new location serves as Counto Motors' second Mercedes-Benz outlet in the state, supplementing its existing 3S facility located in Ribandar, North Goa. Aakash Khaunte, Director of Counto Motors, stated that the Margao expansion improves accessibility for the growing customer base residing in South Goa. Shekhar Bhide, Vice President of Customer Services at Mercedes-Benz India, noted that the region is a fast-emerging market driven by evolving customer aspirations.
The Goa expansion aligns with broader corporate initiatives for the automaker. Mercedes-Benz has outlined plans to open 20 new dealerships and launch 12 new products across India during the 2026 calendar year.