Matter, a two-wheeler EV startup, has collaboration with Flipkart, leading e-commerce marketplace, to provide buyers with a convenient way to pre-book and buy the Matter Aera geared electric motorcycle which was launched in March 2023 at a price of Rs 1.44 lakh.

This news comes in week after Hero MotoCorp’s maiden electric scooter, the Vida V1, was made available to purchase by the company through Flipkart as well.

Ecommerce platforms have been a game changer for businesses looking to expand their customer base and has revolutionised the way people buy and sell products by providing a convenient and accessible way to shop online. With the rise of mobile technology, platforms like Amazon and Flipkart have become even more accessible, enabling people to shop from anywhere at any time. This convenience has resulted in online shopping becoming increasingly popular among consumers, leading to a wider reach for businesses that use them. The collaboration between Matter and Flipkart will provide customers with a convenient way to pre-book and buy the Aera motorbike. Customers can also take benefit of special offers, making it an attractive option while switching to electric vehicles.

Mohal Lalbhai, Founder and Group CEO, Matter, speaking on the collaboration said, "Matter aspires to make electric vehicles accessible across demographics and regions. In the era of smartphones and the internet, Ecommerce provides uniform reach across the stratum, and this is where our collaboration with Flipkart will extend the reach to broader audience helping them to access and adopt the new age mobility and sustainable technology that is set to create a better future leading into the 22nd Century”.