Maruti Suzuki Subscribe completes 3 years

Maruti Suzuki Subscribe is celebrating its third anniversary this month. The Subscription programme has emerged as an alternate mode of car ownership for customers, providing them with unparalleled convenience and flexibility. 

Launched in July 2020, Maruti Suzuki Subscribe offers customised car  subscription options through multiple partners for all-inclusive monthly rentals through a marketplace platform (www.marutisuzuki.com/subscribe). It gives convenience and flexibility to modern-age car buyers who can opt for any Maruti Suzuki car, choose tenures from multiple options of 1 to 5 years, at an inclusive fixed monthly rental decided as per the vehicle running options ranging from 10,000 kms to 25,000 kms annual usage.

The monthly rental includes the vehicle price, registration and RTO expenses, insurance (new and renewals), service and maintenance, along with roadside assistance.

Over the years, Maruti Suzuki Subscribe has been able to expand its footprint to 25 cities in partnership with five subscription partners: Orix, ALD Automotive, Quiklyz by Mahindra Finance, Myles and SMAS Auto Leasing.

Commenting on the occasion, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “The third anniversary of Maruti Suzuki Subscribe is a major milestone for us. The customer response has been phenomenal as we continue to grow multifold through this programme.”

The company reported a robust growth of 292% in Subscription Sales Volume in FY22-23, the company said in a statement.