Maruti Suzuki inaugurates 500th NEXA sales outlet
NEXA accounts for almost 30% of Maruti Suzuki’s domestic sales.
Maruti Suzuki today inaugurated its 500th NEXA sales outlet, in Bengaluru, Karnataka. With this Maruti Suzuki’s sales network (ARENA, NEXA and Commercial) now extends to 3,925 outlets covering 2,577 towns and cities.
Hisashi Takeuchi, Managing Director and CEO, Maruti Suzuki said, “I extend my heartfelt thanks to our customers and our dealer partners for their continued trust in Maruti Suzuki. It is their unwavering support and enthusiasm that inspires us to continuously surpass our own limits and strive for excellence in everything we do.”
He further added, “As India is growing, the customer preferences are evolving. So, our continued focus is to surpass these preferences through our products and by offering them the best buying experience.”
Maruti Suzuki launched its NEXA retail channel in July 2015 to attract new categories of customers through unmatched car buying experience. Within a year of launching NEXA, the company successfully set up 100 NEXA sales outlets covering 94 cities. In FY 23-24, with sales of over 5.61 lakh vehicles, NEXA posted a growth of 54% over the previous financial year, outpacing the industry growth.
NEXA accounts for almost 30% of Maruti Suzuki’s domestic sales. Maruti Suzuki’s popular models Ignis, Baleno, Fronx, Ciaz, Jimny, XL6, Grand Vitara, and Invicto are retailed through NEXA channel.
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By Autocar Professional Bureau
23 Aug 2024
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Sarthak Mahajan