Mahindra & Mahindra has announced revised pricing for its internal combustion engine (ICE) SUV lineup, delivering substantial savings to customers through a combination of GST benefits and additional incentives.
The Mumbai-based automaker is passing the complete GST reduction benefit directly to consumers while supplementing these savings with additional benefits ranging from ₹0.20 lakh to ₹1.29 lakh, depending on the model variant selected.
The pricing revision affects Mahindra's entire ICE SUV portfolio. The Bolero Neo leads with maximum total benefits of ₹2.56 lakh, comprising a ₹1.27 lakh reduction in ex-showroom price and ₹1.29 lakh in additional benefits. The XUV3XO follows closely with total savings of ₹2.46 lakh.
Mid-range models including the XUV700, Scorpio-N, and Scorpio Classic offer total benefits between ₹1.96 lakh and ₹2.24 lakh. The Thar and Thar ROXX variants provide savings of ₹1.55 lakh and ₹1.53 lakh respectively.
New ex-showroom starting prices now begin at ₹7.28 lakh for the XUV3XO, while the XUV700 starts at ₹13.19 lakh. The pricing adjustments reflect Mahindra's strategy to maintain competitive positioning in India's growing SUV market segment.
The company emphasized that specific benefits may vary based on individual model variants and customer selections. Interested buyers are advised to contact authorized Mahindra dealerships for precise pricing details and benefit calculations applicable to their preferred vehicle configuration.
This pricing initiative positions Mahindra's ICE SUV range more competitively against rivals in various segments, from compact SUVs to premium offerings, as the brand continues expanding its market presence across urban and rural markets.