Landmark Cars adds Mahindra brand to its portfolio of network

Landmark Cars, a premium and luxury car pan-India dealership chain, has signed a Letter of Intent with Mahindra & Mahindra to open dealership in Howrah in the state of West Bengal.

This dealership will be set up within Landmark Mobility, a wholly-owned subsidiary of Landmark Cars and will encompass various operations, including sales and after-sales services for Mahindra's Personal, Pickup, and Supro vehicle lines in the regions of Howrah, Hooghly, Kolkata, North 24 Parganas, and South 24 Parganas.

This move aligns with the company's strategy of collaborating with premium SUV OEs while emphasising electric vehicles (EVs).

Landmark currently represents Mercedes-Benz, Honda, Jeep, Volkswagen, Renault, and BYD. Furthermore, the dealership has been active in West Bengal since 2013 with Mercedes-Benz.