Lamborghini Completes Fifth Esperienza Giro India with Dual-Route Format

Lamborghini has concluded the fifth edition of its Esperienza Giro India, a three-day driving experience that brought together owners and enthusiasts across two distinct routes covering major landmarks in North and South India.

The 2025 event marked a departure from previous years with the introduction of a dual-route format. One route was organized by the company's Delhi-Mumbai dealer teams, while the other was led by the Bengaluru dealership. This structure allowed participants to join the drive closer to their home locations.

The northern route traversed Haryana, Rajasthan, and Uttar Pradesh, taking participants through the Aravalli terrain and culminating at the Taj Mahal in Agra. Notable stops included Fort Barwara, a 14th-century fortification in Rajasthan.

The southern route began in Bengaluru and proceeded through Karnataka, including the hill region of Coorg and the city of Mysore. Participants visited Mysore Palace and were hosted by the Maharaja of Mysore during the journey.

More than 40 Lamborghini vehicles participated in the event, with over 80 customers and guests taking part. The program combined driving experiences with cultural activities, regional performances, and culinary events.

According to Francesco Scardaoni, Region Director of Automobili Lamborghini Asia Pacific, the event provides owners with opportunities beyond standard vehicle ownership, fostering connections within the brand's community.

Nidhi Kaistha, Head of Lamborghini India, noted that the Indian market has nearly 800 Lamborghini vehicles on the road. She indicated that the market is experiencing a demographic shift toward younger buyers and highlighted the introduction of the company's hybridized vehicle lineup.

The Esperienza Giro India program is an annual owner-exclusive event organized by Lamborghini to showcase its vehicles across varied terrain and provide cultural immersion experiences for participants.