Focused segment play, flexible architectures, and a heavy EV bias define MG’s next growth phase.
16 Feb 2026 | 99 Views | By Ketan Thakkar and Sergius Barreto
Having grabbed the No. 2 position in electric car sales, JSW MG Motor India plans to sustain the product excitement and introduce around six new models between 2026 and 2027, with majority of launches in electric vehicles and plug-in hybrids.
The plan is in line with the automaker’s intent ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Having grabbed the No. 2 position in electric car sales, JSW MG Motor India plans to sustain the product excitement and introduce around six new models between 2026 and 2027, with majority of launches in electric vehicles and plug-in hybrids.
The plan is in line with the automaker’s intent to accelerate its transformation into a new-energy–led brand as a key differentiator in India’s intensely competitive passenger vehicle market. The JV company between JSW Group and China’s SAIC expects 75% of its total sales to come from the new energy vehicle segment.
“The new energy unlock is not **a demand-side issue. It is a supply-side issue. The more products that come to the market, the more brands that enter the market, and the more segments that open up will bring more consumers,” said Anurag Mehrotra, Managing Director, JSW MG Motor India.
The expansion comes as India’s PV market continues to grow at a rapid pace following the reduction in GST, while electric vehicle penetration has slowed slightly after the tax cut, making up roughly 4–5 percent of total sales. Mehrotra believes that EV penetration will rise as more credible products enter the market. He anticipates that penetration will grow to 6–7% in 2026.
Majority of Launches to be New Energy Vehicles
“It’s 75–80% of the center of gravity of our business that will continue to be on new energy vehicles,” Mehrotra said, adding that while the company will continue to offer select ICE models, the focus will remain on electrified powertrains.
The company has already confirmed that at least one plug-in hybrid will be introduced as part of the new product cycle.
“This year, you will see us bringing a plug-in hybrid as well,” Mehrotra said previously, describing a flexible architecture capable of supporting EV, plug-in hybrid, and ICE configurations.
Product Planning Anchored in Gap Identification
Mehrotra says the upcoming launches will follow the same product-definition philosophy that drove the success of the Windsor EV, currently one of the company’s strongest-selling nameplates.
“Full marks to the product planning team… because they identified that, in the case of the Windsor, there was a clear sweet spot between ₹13–18 lakh,” Mehrotra said.
Rather than expanding indiscriminately, MG says it is carefully selecting segments.
“Strategy is about making choices. It is about saying yes to some and no to others… You cannot say yes to everything,” he said.
Upcoming products are expected to span both mass-market EVs and higher-margin offerings, including models under the MG Select premium retail channel.
Growth Outlook
These new launches will help MG grow faster than the industry average in 2026 and beyond.
“For 2026, I would like to believe that we should grow faster than the market,” Mehrotra said.
With half a dozen new models planned over the next two years and a portfolio increasingly weighted toward electrified powertrains, JSW MG Motor India is strategically carving its own space in a market that has seen a significant rise in Mahindra and Tata Motors in recent years.
With the Windsor, it was able to offer a credible EV alternative in the fast-growing mid-size SUV space. Now, with the Majestor coming in as the second strong alternative in the D-segment SUV space, the company will continue to bridge gaps and introduce C-segment and B-segment SUVs in the coming years, with a strong USP of cleaner, competitive new energy vehicles.