The company posted its second-highest monthly sales at 6,728 units in September 2025—up 34% YoY—though EV sales dipped 24% month-on-month, highlighting a shift in its ICE-EV sales mix amid festive demand and GST benefits.
01 Oct 2025 | 2347 Views | By Shristi Ohri
JSW MG Motor India reported wholesale sales of 6,728 units in September 2025, making it the company's second-highest monthly sales figure in its history. The 34% year-on-year growth over September 2024's 5,021 units marks the automaker's strongest performance in calendar year 2025, though it falls short of the record 7,516 ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
JSW MG Motor India reported wholesale sales of 6,728 units in September 2025, making it the company's second-highest monthly sales figure in its history. The 34% year-on-year growth over September 2024's 5,021 units marks the automaker's strongest performance in calendar year 2025, though it falls short of the record 7,516 units sold in December 2024.
The company did not provide a breakdown of sales between internal combustion engine (ICE) vehicles and new energy vehicles (NEVs) in its September announcement, despite this split becoming a key metric in its recent monthly reports.
According to VAHAN registration data, JSW MG Motor India sold 3,843 electric vehicles in September, down 24% month-on-month from August 2025's 5,079 units. This marks the company's lowest monthly EV sales in the past five months, though it secured a 23% share of India's electric passenger vehicle market for the month.
The September EV figure suggests that approximately 57% of JSW MG Motor's total wholesale came from electric vehicles, with the remaining 43% from ICE models—a notably different mix from the company's stated target of 70-80% NEV sales. The company has publicly committed to this aggressive electrification strategy as price parity and lower operating costs drive mainstream adoption in India's passenger vehicle market.
The September VAHAN data reveals a three-way competition in India's electric passenger vehicle segment. Tata Motors maintained its market leadership with 6,094 EV units, commanding a 40% market share despite an 18% month-on-month decline from August's 7,444 units. The recently launched Harrier EV has helped Tata Motors surpass 6,000 units for the third consecutive month, though the company faces increasing pressure from newer entrants.
Mahindra & Mahindra delivered 3,187 electric SUVs in September, down 14% from August's 3,699 units, capturing a 21% market share. The company's BE 6 and XEV 9e models, launched earlier this year alongside the XUV400, position it as the third-largest EV player. Mahindra's Chakan factory produced 4,921 units of the BE 6 and XEV 9e in August, its highest monthly production yet, suggesting the company is building inventory for festive season demand.
The absence of an official ICE-NEV split in JSW MG Motor's press release is notable given the company's recent practice of sharing this data. In December 2024, the company reported that over 70% of sales came from electric vehicles, and similar figures were shared for October 2024, when NEVs contributed over 70% of the 7,045 total units sold.
The September announcement only mentioned that "both ICE and EV models" contributed to the growth, without quantifying their respective contributions.
The Windsor EV achieved its highest wholesale numbers since launching in September 2024. The model has established itself as India's highest-selling electric vehicle, surpassing the Tata Nexon EV, with 19,394 units sold in FY2025. The Windsor's battery-as-a-service (BaaS) option has helped JSW MG Motor make significant inroads into Tata Motors' traditional market dominance.
The MG Comet recorded its best-ever sales for calendar year 2025. The company has expanded its portfolio with the M9 MPV and Cyberster electric roadster (priced at ₹72.49 lakh), both retailed through the new MG Select network, which became the second-largest brand in India's luxury EV segment according to VAHAN data. The broader portfolio also includes the ZS EV alongside ICE models like the Astor, Hector, and Gloster.
The company attributed September's growth to favorable market conditions, including a GST reduction that translated into customer savings ranging from ₹54,000 to ₹3.5 lakh across its ICE lineup. The onset of Navratri festive season buying also contributed to the sales momentum.
JSW MG Motor India operates as a joint venture between SAIC Motor, a Fortune 500 company, and JSW Group, formed in 2023. The automaker's Halol, Gujarat facility has an annual production capacity exceeding 100,000 vehicles.
The September figures reflect the company's continued growth trajectory, though the gap between wholesale numbers (6,728 units) and retail EV registrations (3,843 units) suggests either significant ICE sales or a growing inventory of electric vehicles in the distribution channel—a metric that will be important to watch as the festive season progresses and the industry transitions toward electrification.