Jaguar registered just six vehicles in January as brand restructuring takes effect, while sister brand Land Rover posted modest gains in a UK market that grew 3.4 percent year-on-year.
08 Feb 2026 | 225 Views | By Angitha Suresh
Jaguar vehicle registrations in the UK fell from 783 units in January 2025 to six units in January 2026, representing a 99.23 percent decline, according to data from the Society of Motor Manufacturers and Traders. The figures mark a near-complete halt to Jaguar sales as the brand undergoes a transformation.
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Jaguar vehicle registrations in the UK fell from 783 units in January 2025 to six units in January 2026, representing a 99.23 percent decline, according to data from the Society of Motor Manufacturers and Traders. The figures mark a near-complete halt to Jaguar sales as the brand undergoes a transformation.
Land Rover, owned by the same parent company Jaguar Land Rover, registered 5,299 vehicles in January 2026 compared to 5,089 in the same month last year, an increase of 4.13 percent. The brand maintained a market share of 3.68 percent, making it the 17th largest manufacturer by volume in the UK market.
The contrasting fortunes of the two brands highlight the different strategies being pursued within the Jaguar Land Rover group. While Jaguar pauses sales during its restructuring, Land Rover continues to operate across multiple segments with established models that appeal to both private buyers and fleet customers.
The overall UK new car market recorded 144,127 registrations in January 2026, up from 139,345 in January 2025. The 3.4 percent increase suggests continued recovery in the automotive sector, though volumes remain below pre-pandemic levels. Fleet sales accounted for 61.2 percent of the market, with private registrations representing 36.4 percent and business registrations making up 2.4 percent.
Battery electric vehicles registered 29,654 units in January, capturing a 20.6 percent market share, though this represented only a marginal 0.1 percent increase from the previous year. Plug-in hybrid electric vehicles saw stronger growth, rising 47.3 percent to 18,557 units and taking a 12.9 percent market share. Hybrid electric vehicles without plug-in capability registered 19,297 units, up 4.8 percent.
Petrol vehicles remained the largest segment with 68,757 registrations, though this represented a 1.9 percent decline from January 2025. The petrol market share fell from 50.3 percent to 47.7 percent. Diesel registrations continued their downward trend, declining 8.8 percent to 7,862 units and representing just 5.5 percent of the market.
Jaguar's parent company has announced plans to reposition the brand as an electric-only manufacturer targeting the upper end of the market. The low registration figures reflect this transition period, during which the brand is restructuring its product lineup and dealer network. The company has indicated that new Jaguar models will not appear until later in the decade, explaining the virtual absence of sales.
Land Rover's portfolio includes models such as the Range Rover, Range Rover Sport, Discovery, and Defender. The brand competes in the premium SUV segment and has been expanding its electrified vehicle offerings alongside traditional petrol and diesel powertrains. The brand's January performance places it ahead of several established competitors in the UK market.
The broader market landscape showed mixed results across manufacturers. Volkswagen remained the largest brand by volume with 12,539 registrations, though this represented a 7.6 percent decline from the previous year. The Volkswagen Group's market share stood at 8.7 percent. Kia held the second position with 9,983 registrations, down 7.7 percent, while BMW took third place with 8,099 units, a decline of 12.6 percent.
Chinese manufacturers showed notable growth from relatively low base numbers. Jaecoo recorded 4,850 registrations compared to 724 in January 2025, an increase of 569.89 percent. The Jaecoo 7 model ranked as the second best-selling individual model in the market. Omoda registered 1,846 units, up 211.30 percent, while BYD grew 149.13 percent to 4,021 units. New entrants Chery and Leapmotor also appeared in the January data.
Tesla registrations fell 50.75 percent to 718 units, while other electric vehicle specialists showed varied performance. Polestar increased 43.43 percent to 1,070 units, though Lotus declined 85.27 percent to 43 registrations.
Traditional volume manufacturers faced challenges. Peugeot registrations fell 19.24 percent to 6,538 units, while Nissan declined 16.65 percent to 5,942 units. Ford registered growth of 13.62 percent to 7,540 units, and Audi increased 17.11 percent to 7,534 registrations.
The January figures represent the first month of the calendar year, which typically shows lower volumes than registration plate change months in March and September when many buyers prefer new number plates. The data provides an early indication of market trends and manufacturer positioning for 2026.
Jaguar Land Rover has manufacturing facilities in the UK and represents a part of the British automotive industry. The performance of both brands affects employment and the supply chain. Land Rover's continued sales growth provides some balance to the group's overall UK market position during Jaguar's restructuring phase.